Online shopping has become the norm today, and people often line up for hours on Black Friday to get the best deals. However, in this rush, we often overlook the smaller, locally-owned businesses that heavily rely on the support of the community to survive. The Shops at Willow Park is home to many small businesses, so as we enter the holiday season, we hope you will consider shopping with us. Here’s what shopping small does:

It contributes to the local economy.

When you spend money at The Shops at Willow Park, you directly contribute to our local economy. According to the American Independent Business Alliance, small businesses contribute 48% of their revenue to the local economy, while chain retailers only contribute 13%.

When you choose to purchase from small businesses like Carys Lane or Lone Star Dry Goods, a portion of your taxes goes directly to the city and county. This funding helps support essential services such as our schools and emergency services. By supporting these local businesses, you are also supporting the employment of members of our community, who, in turn, can reinvest in other local businesses, creating a cycle of continued local economic growth and development.

It offers a quality shopping experience. 

Local store owners and employees value each and every customer as they are the backbone of their business. They make every effort to ensure that their customers have a delightful experience while visiting their store, from providing hands-on assistance to hosting in-store events. Our store owners aim to build a strong relationship with their customers and are dedicated to going the extra mile to ensure their utmost satisfaction.

Also, smaller businesses don’t force 4 a.m. sales and camping out for discounts, and as Joel Rhodes, manager at Lone Star Dry Goods, shares, there are plenty of other benefits: “No sales. But we offer no long lines, no headaches, no hassle, and no piles of clothes to dig through.”

It makes you feel good.

Who doesn’t feel good watching their neighbor succeed? By supporting small businesses and shopping locally, you are helping real people in your community who have poured their hearts, passion, and talent into their businesses. 

So, let’s make a conscious effort to support local small businesses this season and feel good about the positive impact we can have on our community. Whether you dine in, shop in-store, pick up a gift card, or use a service—we hope you will visit some of these small businesses at The Shops at Willow Park. Check out our directory for a complete list of all the businesses ready to welcome you.